Since its inception, iCAUR has been driven by an unwavering pursuit of innovation and uniqueness. Born from the synergistic fusion of Chery's technological prowess and SmartMi Tech's internet-centric philosophy, iCAUR embodies a distinctive innovative DNA. It lies Chery's technological ”Hard Power” manifested in product excellence, continuously evolving through iterative innovation on the one side; and resides cultural “soft power “, carrying an intrinsically resonant ideological nucleus on the other side.
As Chery's first innovative brand operated by internet-driven philosophy, iCAUR strategically targets globally youth and people with youthful mindsets – those prioritizing personalized experiences and emotional value, demonstrating inexhaustible passion for living adventurously while pioneering avant-garde aesthetics, collectively redefining contemporary Trendy Inborn Players". Outdoor activities such as camping, fishing, hiking, rock climbing, and running have become their youthful lifestyle expression. They are retro dreamers, camping connoisseurs, modification enthusiasts, and urban explorer. It is for these pioneers that iCAUR has integrated the world's premium resources and cutting-edge technologies. By deeply understanding users, immersing in their worldviews, and ultimately becoming them, we create aspirational vehicles that are both exceptionally cool and value-driven.
As is widely recognized, the current intelligent new energy vehicle market is thriving with an influx of new brands and models. However, consumer purchase interest has declined compared to previous years due to homogeneous product designs and repetitive styles, leading to decision fatigue among consumers. Recent data reveals that J-Style vehicle models have demonstrated robust sales momentum over the past years, demonstrating their vigorous market demand. Consumer demands are evolving beyond utilitarian mobility to higher-order emotional resonance, with the latter emerging as the primary market catalyst. iCAUR masterfully converges aesthetic design and technological sophistication, combining retro-classic elements with avant-garde trends. This strategic fusion drives continuous product category innovation while crafting timeless iconic models that transcend temporal boundaries. iCAUR strategically prioritizes hit product development, continuously enhancing capabilities in customer insight interpretation, product definition optimization, online traffic acquisition mastery, alongside cost-efficiency competencies. By embedding emotional resonance into vehicle engineering, it has rapidly evolved into an automotive "startups", synergizing internet-native philosophy with heritage manufacturing expertise.
As we know, iCAUR's product lineup includes both Battery Electric Vehicles (BEVs) and Range Extended Electric Vehicles (REEVs), featuring diversified style definitions including off-road capabilities, tech-oriented designs, and cross-species morphological concepts. iCAUR plans to expand its global presence to over 100 countries within 3 years, establishing more than 2,000 specialized networks worldwide. This strategic expansion aims to deliver richer customized products and enjoyable lifestyle experiences to more global users.
At the auto show, iCAUR's first global sproduct, the V23, made its official debut. Its square and rugged lines outline an upright stance, featuring a fully enclosed grille with textured accents that connect the split-type headlights through horizontal design elements—blending distinctive personality with off-road aesthetics. Built on an all-new architecture with robust off-road geometric parameters, it delivers unexpectedly excellent pass-ability. Specifically tailored for urban adventurers and trendy cool players pursuing off-road experiences, this model successfully integrates good-to-look, fun-to drive , easy-to-use, and practical functionality.
Born global, iCAUR redefines product perspectives to compete in the intelligent electric vehicle market. We believe that through continuous innovation in product categories and exploration of personalized mobility boundaries, it will unveil more desirable mobile living scenarios for global users.
